{"id":56302,"date":"2025-09-01T12:00:00","date_gmt":"2025-09-01T10:00:00","guid":{"rendered":"https:\/\/www.stamplast-web.com\/new-visual-identity\/"},"modified":"2026-02-11T22:28:32","modified_gmt":"2026-02-11T21:28:32","slug":"new-visual-identity","status":"publish","type":"post","link":"https:\/\/www.stamplast-web.com\/en\/new-visual-identity\/","title":{"rendered":"New Visual Identity"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">We are pleased to present our new visual identity with the goal of renewing the company&#8217;s identity, projecting it toward the future without losing the strength of its roots.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Pictogram Restyling<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">The new pictogram consists of a fluid interweaving of lines that form a stylized &#8220;S&#8221; at the center of a circular structure. This visual element evokes the concepts of:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Innovation and technology<\/strong>: the dynamic lines symbolize continuous movement and evolution, core values for a cutting-edge company;<\/li>\n\n\n\n<li><strong>Connection and synergy<\/strong>: the interweaving represents the interconnection between different business sectors and the bond with partners and clients;<\/li>\n\n\n\n<li><strong>Solidity and precision<\/strong>: the round structure conveys balance and reliability, fundamental characteristics of the Stamplast brand.<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\"><strong>Lettering<\/strong> <strong>and typography<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">The naming &#8220;<strong>STAMPLAST<\/strong> <strong>GROUP<\/strong>&#8221; is presented in a modern, geometric, and rounded font that communicates contemporaneity, professionalism, and openness to change. The deep blue color used for the naming reinforces the concepts of trust, seriousness, and innovation.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Colors<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">The color palette is dominated by two shades of blue:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A <strong>deep blue<\/strong>, synonymous with authority, competence, and technology.<\/li>\n\n\n\n<li>A <strong>light azure<\/strong>, which conveys transparency, freshness, and openness.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This combination strengthens the corporate visual identity, maintaining a balance between institutional character and innovative approach.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\"><strong>The new brand identity<\/strong><\/h3>\n\n<p class=\"has-drop-cap wp-block-paragraph\">The restyling of the <strong>Stamplast Group<\/strong> logo and the entire brand identity represents a coherent and significant evolution: a strong, recognizable, and contemporary distinctive mark, capable of effectively communicating with today&#8217;s and future markets.<\/p>\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"787\" data-id=\"54532\" src=\"https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Articolo_nuovologo_1.png\" alt=\"\" class=\"wp-image-54532\" srcset=\"https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Articolo_nuovologo_1.png 1024w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Articolo_nuovologo_1-300x231.png 300w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Articolo_nuovologo_1-768x590.png 768w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Articolo_nuovologo_1-370x284.png 370w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Articolo_nuovologo_1-840x646.png 840w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Articolo_nuovologo_1-410x315.png 410w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Articolo_nuovologo_1-730x561.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"787\" data-id=\"54533\" src=\"https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Articolo_nuovologo_2.png\" alt=\"\" class=\"wp-image-54533\" srcset=\"https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Articolo_nuovologo_2.png 1024w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Articolo_nuovologo_2-300x231.png 300w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Articolo_nuovologo_2-768x590.png 768w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Articolo_nuovologo_2-370x284.png 370w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Articolo_nuovologo_2-840x646.png 840w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Articolo_nuovologo_2-410x315.png 410w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Articolo_nuovologo_2-730x561.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n<p class=\"wp-block-paragraph\">In today&#8217;s market, visual recognition is one of the most strategic assets for an innovation-oriented company. With this principle in mind, we undertook the restyling of the <strong>Stamplast Group<\/strong> logo with a clear objective: <strong>to elevate the brand identity to the level of the most authoritative players in the sector<\/strong>, while maintaining consistency with its original values.<\/p>\n\n<p class=\"wp-block-paragraph\">In recent years, several international industrial groups, specialized in the production of plastic components, molding, and technologies for industry, have updated their visual identities by adopting increasingly <strong>clean, modular, and essential<\/strong> languages. This is not just a stylistic trend, but a true communication strategy: <strong>conveying efficiency, precision, innovation, and sustainability through design<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">In line with this contemporary vision, Stamplast Group now adopts an image capable of communicating with global markets, highly technological sectors, and sophisticated stakeholders.<\/p>\n<blockquote class=\"trx_addons_blockquote_style_1\">\n<p><em>We are proud to renew the company&#8217;s image with the goal of improving dialogue with younger entities and opening up to new collaborations in foreign markets.<\/em><\/p>\n<\/p>\n<p>Giacinto Casalino<\/p>\n<p>Chief Executive Officer<\/p>\n<\/blockquote>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1811\" src=\"https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Logo-Marchio-Reg_Stamplast_2-scaled.png\" alt=\"\" class=\"wp-image-54531\" srcset=\"https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Logo-Marchio-Reg_Stamplast_2-scaled.png 2560w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Logo-Marchio-Reg_Stamplast_2-300x212.png 300w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Logo-Marchio-Reg_Stamplast_2-1024x724.png 1024w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Logo-Marchio-Reg_Stamplast_2-768x543.png 768w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Logo-Marchio-Reg_Stamplast_2-1536x1086.png 1536w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Logo-Marchio-Reg_Stamplast_2-2048x1448.png 2048w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Logo-Marchio-Reg_Stamplast_2-370x262.png 370w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Logo-Marchio-Reg_Stamplast_2-840x594.png 840w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Logo-Marchio-Reg_Stamplast_2-410x290.png 410w, https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/05\/Logo-Marchio-Reg_Stamplast_2-730x516.png 730w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Final presentation of the new Stamplast Group S.r.l. logo (2025)<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h5 class=\"wp-block-heading\"><strong>Design in motion<\/strong><\/h5>\n\n<p class=\"wp-block-paragraph\">The animation of the new logo opens with an elegant and clean introduction, characterized by an institutional color palette and consistent use of the pictogram, immediately recognizable. The animation conveys a sense of precision and reliability, reflecting the technical and modern identity of the brand.<\/p>\n\n<p class=\"wp-block-paragraph\">Through fluid and dynamic transitions, the motion guides the viewer in discovering the company: from <strong>production capabilities<\/strong> to the <strong>value of innovation<\/strong>, through <strong>sustainability<\/strong> and <strong>attention to detail<\/strong>. The graphic elements \u2013 geometric shapes, animated texts, and stylized icons \u2013 move with rhythm and consistency, enhancing every message.<\/p>\n\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls=\"\" src=\"https:\/\/www.stamplast-web.com\/Ahg65FT1\/wp-content\/uploads\/2025\/09\/Stamplast-Motion-Orizzontale-positivo_1.mp4\"><\/video><\/figure>\n\n<h5 class=\"wp-block-heading\"><strong>Beyond the image: a design identity<\/strong><\/h5>\n\n<p class=\"wp-block-paragraph\">The restyling of the visual identity of <strong>Stamplast Group S.r.l.<\/strong> is not just an aesthetic intervention, but a <strong>design project<\/strong> that fits into a broader brand positioning strategy. In a world where corporate image is increasingly judged in the first fraction of a second, having a <strong>coherent, versatile, and memorable<\/strong> brand means being recognized and chosen.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are pleased to present our new visual identity with the goal of renewing the company&#8217;s identity, projecting it toward the future without losing the strength of its roots. Pictogram&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"link_partura_pagina":"","footnotes":""},"categories":[340],"tags":[],"class_list":["post-56302","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.stamplast-web.com\/en\/wp-json\/wp\/v2\/posts\/56302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stamplast-web.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stamplast-web.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stamplast-web.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stamplast-web.com\/en\/wp-json\/wp\/v2\/comments?post=56302"}],"version-history":[{"count":3,"href":"https:\/\/www.stamplast-web.com\/en\/wp-json\/wp\/v2\/posts\/56302\/revisions"}],"predecessor-version":[{"id":56572,"href":"https:\/\/www.stamplast-web.com\/en\/wp-json\/wp\/v2\/posts\/56302\/revisions\/56572"}],"wp:attachment":[{"href":"https:\/\/www.stamplast-web.com\/en\/wp-json\/wp\/v2\/media?parent=56302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stamplast-web.com\/en\/wp-json\/wp\/v2\/categories?post=56302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stamplast-web.com\/en\/wp-json\/wp\/v2\/tags?post=56302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}